Since 2017, Diana Pais, the founder and creative of the brand, has the mission to create clothing that will withstand the daily life of children, which can be inherited and carry memories through generations.
The brand believes that if clothes tell a story, it will be harder to throw it away. Inspired by games and applying to the aesthetics the principles of child development, the brand has a universe that is never static, promoting free play and stimulating all the senses.
R3ADY TO PLAY goes against the massification of the fashion industry, producing in small quantities and valuing longevity, craftsmanship, sustainability and creativity.
All the pieces are designed and produced in Portugal, made with cotton sourced from deadstock fabric.
The brand works with certified suppliers, creating long-lasting relationships which ensure good working conditions and no child labour.