In 1933, the construction of the first Portuguese sneaker brand began in São João da Madeira, at the Companhia Industrial de Chapelaria. In honor of the city that gave birth to it, it receives the name of Sanjo.
In 2019, Sanjo is acquired by a business group from Braga. With a young and dynamic team, the focus was on bringing Sanjo back home. The process of having a fully Portuguese production begins and, working with a factory in Felgueiras, Sanjo becomes again made in Portugal. The vulcanized sole was lost by introducing a glued sole with greater environmental awareness, keeping the typical Sanjo rubber and canvas still so striking that they have followed generations.
Sanjo didn't just return - he returned and returned with the desire to grow, evolve and continue to write a story at the feet of the Portuguese.